Litho or Digital…which to choose?
At The 7 Arts, we can print Digital and Lithographic (litho).
Litho printing is done on large machines using 4 colored printing plates made up of Cyan, Magenta, Yellow and Black (CMYK). This is time consuming to set up and is recommended for long runs and longer lead times. The quality of the print is fantastic and the price per unit is cheaper.
The birth of the digital printing age, means it is now possible to print shorter print runs with a shorter lead time. The 4 colors are made up of ink cartridges within the digital printing machines. Advances in digital technology, means that the quality is extremely good. The cost for digital convenience is often more expensive.